DIGITALIZATION IN INSURANCE: WHERE IS THE CZECH INSURANCE MARKET HEADING?

Digitalization is no longer a choice – it has become a necessity.
With this in mind, we have prepared an in-depth analysis of the Czech insurance market that maps:

• digital functions for clients,
• tools for business partners,
• modern approaches in sales and marketing,
• internal digitalization and operational models,
• strategic goals, culture, and internal motivation of insurance companies.

Based on interviews with 10 insurance companies, secondary research, and practical case studies, we show how individual segments (life and non-life insurance) perform, and what the real state of AI, CRM, and STP tool adoption looks like in everyday practice.

WHAT WILL YOU LEARN?

• Which digital features customers actually use – and where insurers are still falling behind.
• Why, despite 50% activation of digital channels, real usage remains low.
• How internal process digitalization works – from claims management to human resources.
• What prevents faster adoption of AI, predictive models, and customer experience innovations.
• How insurers cooperate with business partners and why up to 99% of sales are still handled by intermediaries.
• Which strategies dominate: is the main goal cost reduction, or customer experience?

WHO IS THIS STUDY FOR?

This publication is designed for insurance executives, digital innovators, analysts, regulators, and everyone who wants to understand the dynamics and current realities of the Czech insurance market.

Download the full study to discover where the Czech insurance industry currently stands on its digital journey.
 

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